WPP brings together twelve agencies on the new Prague campus

WPP brings together twelve agencies on the new Prague campus

25 November 2021

Marcoms giant WPP has opened a campus in Prague, the Czech capital, where twelve of the group’s agencies and 1,000 marketing, advertising, media, public relations, data and research professionals are now housed.

The new campus is located in a former palace on Bubenská Street, which was the headquarters of Electric Enterprises until the 1950s and has now been rebuilt by architects and curators. The building was then rented out to underground art groups and hosted the Neone music club until 2017. Its renovation was carried out in cooperation with environmentalists, who have preserved the original architecture and features, and over the next year the building will be open to the general public during open days.

WPP is the first and largest tenant, occupying 90% of the leased building (approximately 16,000 m2), including four terraces with an area of ​​3,000 m2, the equivalent of two football fields. In the atrium, just above the main reception area, hangs an art installation by Czech company Preciosa Lighting, comprising 797 hand-blown glass spheres that WPP says symbolize the interconnection and cooperation of WPP agencies.

The Prague campus joins those recently opened in New York, Mumbai, Amsterdam, Madrid and Milan, which launched in September. Commenting on the launch in Prague, David Lhota, WPP Country Director for the Czech Republic, said: “The Electricity Enterprises building with its strong history was the obvious choice. This means more to us than just a seat for our agencies. We are proud to have participated in the rescue and revitalization of this world famous listed building ”.

Website: www.wpp.com .

Berta D. Wells