Prague-based Choice QR raises €1.5m to face French rival on Sunday

Choice QR, a Prague-based online food ordering startup, announced that it had secured €1.5 million in a seed funding round led by Czech VC Presto Ventures.

Reflex Capital, J&T Ventures, Purple Ventures and Seedcamp also participated in the round.

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Use of funds

The Czech company aims to tackle the French restaurant payment company on Sunday. Choice QR says it plans to use the capital for its European expansion, including Spain, Italy and Portugal – markets it said on Sunday it would leave.

Currently, the company is particularly strong in the Czech and Polish markets. He has clients all over the world, including the United States, Hungary, Germany, and even the United Arab Emirates.

“We can compete with them on the same level while spending 10x less money,” says Alex Ilyash, Founder and CEO of Choice QR. “We are an Eastern European startup and have much lower cost on sales and amazing hard working developers. We are humble and hungry…while Sunday is fashionable and spends too much money.

Choice QR: what you need to know

Founded by Alex Ilyash, Choice QR offers restaurants an online ordering solution in SaaS mode.

The company aims to cover all channels through which restaurants communicate with their customers: QR payments, web pages, table reservations, table orders, and take-out and delivery websites, commission-free.

The Czech company plans to digitize customer services, collect customer information across all channels, increase loyalty program adoption and increase revenue.

The company offers SaaS solutions with 6 to 12 month subscription plans. Revenue covers all subscription sales and marketing expenses, and the company must invest only in product development, the company explains.

According to the company, any global point-of-sale (POS) provider can easily integrate with Choice QR’s open API. According to its claims, Choice QR is currently integrated with more than 20 services, including point-of-sale systems and delivery services.

Choice QR is already connected to 7,500 restaurants in 20 countries. The company can now onboard 170 to 200 new restaurants each month, with the goal of increasing that number to 500 new restaurants per month.

The Choice QR team has over 40 people and is actively recruiting. Its objective is to grow to more than 100 employees by the end of the year.

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Berta D. Wells