FIX and REPLACE TruU opens European engineering center in Prague

PALO ALTO, Calif .– (COMMERCIAL THREAD) – Please replace the version dated November 3, 2021 with the following corrected version due to several revisions.

The updated version reads as follows:


Company Expands Mainland Presence at Grand Opening Event Welcoming Members of Tech, Business and Media Communities

Hub to fuel customer growth across the region and provide support to the existing European workforce

TruU, the Continuous Identity Leader for Zero Trust, today announced that it is expanding its European presence with a new design and development center based in Prague, Czech Republic.

TruU is making significant investments in Prague to increase access to top cybersecurity talent, accelerate its product development cycle and firmly establish its global presence. Initially, the company will focus on hiring cybersecurity savvy data scientists skilled in deep learning and AI-based neural networks and software engineers for Java in AWS, iOS and Android, Windows and Mac. OS, QA, SRE and DevOps. The new Prague center will become the hub for all of TruU’s European operations, with an initial focus on product development and engineering, in order to expand the US-based shopping and engineering centers.

“We are thrilled to join the ranks of tech giants like Microsoft, Oracle and SAP in expanding our operations in Prague,” said Lucas Budman, Founder and CEO of TruU. “The startup scene is thriving, the city is close to all major European and West Asian markets, and the timezone can support clients and team members in Canada and Singapore with equal ease. . We hope you will join us on November 08 at 5:00 p.m. CET to learn more about TruU and our long-term vision for growth in the Czech Republic.

TruU delivers patented, purpose-built AI that powers TruIdentity Cloud, the first-of-its-kind Continuous Adaptive Trust (CAT) platform to continuously receive signals from smartphone, computer, network and environment proximal of a user to make highly secure decisions on identity and authentication. It also uses patent-pending multipath optimization technology to find the safest path to communicate identity to systems, applications and resources. Most importantly, TruU immediately integrates with dozens of popular solutions for fast and secure deployment.

Join us in Prague by signing up and learn more about TruU and TruIdentityCloud by visiting

About TruU

TruU’s mission is to protect identities with security that users learn and enjoy. We remove the biggest corporate security risk, compromised credentials, with the industry’s first passwordless authentication solution that deploys in minutes and at scale. Our award-winning AI engine ingests environmental factors, behavioral biometrics, and user proximity signals for adaptive decision making and risk assessment for the best continuous identity available. No other vendor can match our ability to improve security with every user experience. TruU is based in Palo Alto and operates worldwide. Learn more at

Berta D. Wells