Beer won’t be cheap anymore. In Prague, the price of a pint will exceed 70 CZK
November brought another increase in the price of beer. Budějovický Budvar joined the producers who raised the price by a pint, it can mean two crowns more.
Energy prices have almost quadrupled for the České Budějovice brewery. That’s why he’s raised beer prices by about ten percent since November.
“The main reason for this is energy prices and packaging material prices, hop prices and malt prices in particular, we expect them to rise again by tens of percent” , described the director of Budějovický Budvar Petr Dvořák.
The price of a pint has increased by around two crowns, but in some pubs the increase can be even higher. They also plan to increase the price by other costs.
“It’s electricity, gas and other things that can’t be reflected in the two crowns. Pubs have to charge more. If they can increase at all, because the loss of customers is already rapid, ”said Jan Dobiáš, owner of the Zlatá Hvězda restaurant.
Even establishments that pour other brands of beer into pints have had to raise their prices.
The biggest Czech brewery Plzeňský Prazdroj also raised prices, by an average of CZK 1.7 a pint. In a restaurant near Prague it currently costs 61 CZK.
“We have transferred to our menus what has been increased in price, with no additional margin. As we buy, we sell,” said Marin Šos, co-owner of La Pastorella restaurant.
A higher price could lower consumption
Most pubs are now buying at a higher price. In fact, all major breweries have increased their prices in recent months, reaching an average of 1.50-2 CZK per pint of beer. Twelve all-you-can-eat packs in major cities often cost over CZK 60.
“It’s unfortunate to say, but the beer will be more expensive. The level in the center of Prague will exceed 70 crowns this autumn. Pub owners really have nowhere to go. Beer will no longer be cheap,” said Luboš Kastner, board member of the Association of Small and Medium Enterprises and Traders.
Pub owners say the higher price could be accompanied by lower beer consumption.
The Czechs have long been in first place in this regard compared to the rest of the world.